How to Talk About the Sustainable Development Goals 

The Sustainable Development Goals are the world’s blueprint for a better future. Yet, understanding of the 17 Goals in the United States — and globally — is inconsistent.

If you play a role in helping your community learn more about the SDGs, this toolkit offers helpful resources — from digital essentials to brand guidelines — to support you in your work to rally Americans around these 17 objectives.

Whether you work in advocacy, communications, partnerships or in another area, use these resources to connect with existing and new audiences.

SDG FACT SHEET
In easy-to-understand terms, this one-pager explains what the SDGs are, what they mean for the U.S., and key moments the SDG-curious should watch.

Read more

SDG VISUAL ASSETS, LOGO AND, ICONS
If you’re looking to visually showcase the SDGs in your work, this hub, hosted by the UN, offers helpful tools. From the SDG icon set and logo to downloadable posters and brand guides, you’ll find them on this webpage.

Visit the SDG brand hub

DIGITAL ESSENTIALS
If your role involves sharing about the Goals on your social channels or other digital platforms, knowing which links, tags, and media to include makes creating content easier.

Explore this list for the latest.

Key Accounts (In order of: Twitter/X, Instagram, Facebook, LinkedIn)

• United Nations: @UN | @unitednations | @UnitedNations | @United Nations
• United Nations Foundation: @unfoundation | @unfoundation | @unitednationsfoundation | @United Nations Foundation
• The Brookings Institution: @BrookingsInst | @brookingsinst | @brookings | @The Brookings Institution
• United Nations Association of the USA: @UNAUSA | @una.usa | @UNAUSA
• UN SDG Action Campaign: @SDGAction | @sdgaction | @SDGaction | @UN SDG Action Campaign 
• UN SDGs: @GlobalGoalsUN | @globalgoalsUN 
• The Global Goals: @TheGlobalGoals | @theglobalgoals | @The Global Goals 
• IISD SDGs: @IISD_SDGs 
• UN Sustainable Development Group: @UN_SDG | @UN Sustainable Development Group 
• Sustainable Development Solutions Network: @UNSDSN | @unsdsn 

Hashtags 

A wide range of hashtags help to organize online conversations about the SDGs. 

Some are used more often than others. These primary hashtags are prioritized by UN flagship accounts and the broader SDG community. Other hashtags are more secondary: They can help improve the reach of your content but are not always essential for discoverability and searchability.  

When possible, try to integrate hashtags directly into sentences, rather than listing them at the end of a post. Use camel case (uppercasing the first letter of each new word) to improve readability and accessibility. Example: #GlobalGoals versus #globalgoals.  

Primary: 

#GlobalGoals 

#SDGs 

#Act4SDGs  

Secondary:  

#USAforSDGs* 

#SDGAction 

#ActNow 

#Agenda2030 

#2030NOW 

*Dedicated hashtag for the American Leadership for the Sustainable Development Goals initiative. 

Individual SDGs:  

Each of the 17 SDGs can also be written in hashtag form. When referring to a specific SDG in a post, use “SDG” or “Goal” as a precursor, followed by the number (without a space). 

Example: SDG 5 can be written as #SDG5 or #Goal5.  

Social Content for Amplification 

• SDG Action Campaign Digital Toolkits & Resources 

• Act Now Trello 

• SDG Editorial Calendar